Wednesday, April 1, 2009

The Transition From Pocket Watches to Wrist Watches: 1930s-1940s

Watches are portable time-keeping devices. Today, watches are usually small and delicate, yet at the same time resilient enough to handle everyday use. This was not always the case. It was not until the First World War that wrist watches were designed, and even later when men began sporting wrist watches. Early models of watches were large and bulky, and gradually there came into existence the pendent or locket watch. It is believed that the watch was developed in Europe around 1500, although the United States of America did not see a watch till 1773 (Bailey p.190). Machine made watches were attempted only in 1838 and could be manufactured on a large scale only after 1850. Mass production of watches became possible as a result of the Industrial Revolution. Lower prices could now be offered by manufacturers both because of mass production and improved technology. The late eighteen hundreds saw men wearing pocket watches more frequently almost as a part of every day attire. The wrist watch was introduced around the First World War and was a popular item for women. It was only around 1930, that men began considering the wrist watch as an alternative to the classic pocket watch which seemed more cumbersome and required that the person have a watch pocket sown into the clothes he was wearing. Since referring to the time was becoming incresingly more important in every walk of life a pocket watch did not seem accessible enough, consequently the wrist watch seemed to fill both a practical and ornamental purpose (Bailey p.190-191).
This Exhibit examines the technological setting and the makers of the wrist watch industry; the social impact of wrist watches as percieved by men, women, and children; the methods of advertising and marketing watches from the mid 1930s to the mid 1940s; and the relevance of watches and time in the Greenbelt community setting.
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