Friday, November 7, 2008

What Makes a Good Replica?

There are a variety of quality levels of fake watches on the market today. Everything from cheapo Rolecks beaters that hardly make it home before they break to high-dollar replicas designed to fool even the experts. On what criteria do we judge what makes a 'good' fake? I'd break it down into different categories:
Quality of Materials — Pot metal cases and mineral glass crystals are always a good sign of a bad fake. Remember, the watches they emulate cost thousands of dollars. Rolex doesn't use the same case materials as that Timex you bought at Wal-Mart.
Quality of Construction — Many replicas are easy to spot just because they look "cheap". Anything from a poorly fitted bezel to a crown that doesn't screw in evenly is always a good sign to look for when determining if a watch is counterfeit.
Accuracy of Details — Since English isn't a primary language for many of the designers of fake watches many errors slip into the mix. "Nimited Edition" instead of "Limited Edition" is an example of this. Also the general trend to stamp cases with "750" and "18K Gold" when they're simply stainless steel is another example of a lack attention to details.
Accuracy of Functionality — Many replica watches that emulate a watch with a "GMT" hand (such as the Rolex GMT Master II) have a non-functional hand. This means instead of acting as a GMT hand (displaying a second time zone) they typically just follow the hour hand, as a 24-hour indicator. Also, many cheap replicas use a quartz movement instead of the accurate (and more expensive) automatic movement.
These factors are all taken into consideration when "grading" a fake watch. In some watches many of these points are painfully obvious. Up until recently Breitling replicas were horrible in all of these categories. They were easy to spot because their cheap dull cases and quartz movements gave them away at a glance. Since these factors have been improved within the last 12 months Breitling replicas are much harder to identify.
When evaluating a watch to determine if it's real or fake take the above factors into consideration. If a watch fails any one area then I'd become wary and request additional information. Is there a service history on the watch? Does it come with papers and the original box? Request as much information as possible in order to aid you in making your evaluation.

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